Press & Media

Puptqe In the News

Award-winning, community-driven, and changing the pet retail game. Here's who's talking about Puptqe — proudly named Pet Retailer of the Year 2025 and Pet Subscription Service of the Year in 2026.

Puptqe — Pet Retailer of the Year 2025Puptqe — Pet Subscription Service of the Year 2026
PodcastMarch 2026

YouTube · Small Biz Companion

From Startup to Franchise: How Puptqe’s Founders Built a Scalable System

Slava Borisov and Courtney Honda sit down with Victoria English to share the real operational work behind building, systemizing, and franchising Puptqe — from an online shop to Pet Retailer of the Year.

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VideoDecember 2025

YouTube · Puptqe Franchise

Franchise #1 Pet Retailer in the US

The official Puptqe franchise story — the Champ origin, the experience-driven model, 700+ Pup Pass members, and the vision for 200+ locations by 2030. Named the #1 Pet Retailer in the US in 2025.

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PodcastJune 2026

Apple Podcasts · Your Brand Amplified

Pet Industry Game-Changers: Courtney Honda and Slava Borisov on Redefining Pet Hospitality Commerce

A deep dive into how Puptqe reimagined pet retail as genuine hospitality — the $160B opportunity traditional retailers missed, the yin-yang founder dynamic, and why finding the right franchise partners matters more than the capital.

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VideoJuly 2024

YouTube · Puptqe

Welcome to Puptqe — An Unforgettable Dog Experience

Take a walk through the Puptqe store in Temecula — the world's first dog bar, rotating photo ops, the membership community, and the Champ origin story featured on Localist SD.

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PodcastJune 2026

YouTube · How I Tested That

How I Tested Pet Retail — Courtney Honda and Slava Borisov

David J. Bland sits down with the Puptqe co-founders to explore how they tested their way through one of the most competitive retail categories — making the experience the product, focusing on an ideal customer, and turning retail into an ongoing relationship.

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PodcastMay 2026

YouTube · The Reluctant Entrepreneur

The Dog Days of Startup Life: How Courtney Honda and Slava Borisov Built Puptqe

Courtney and Slava trace Puptqe from a niche online shop to a community-driven brick-and-mortar — the origin story behind Champ, why retail is being repositioned, and what it takes to build a brand around connection.

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PodcastMay 2026

YouTube · Modern Founders Podcast

This Husband & Wife Duo Took Disney's Strategy to Disrupt the $157B Pet Industry

Courtney and Slava share how they built Puptqe as a high-touch, membership-based hospitality brand — why loyalty programs are a myth, how to build as a couple, and creating a category-leading business in a crowded market.

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FeatureSeptember 2025

Business Wire

Puptqe Named Pet Retailer of the Year in 2025 Pet Innovation Awards

The annual Pet Innovation Awards recognize the most outstanding companies in the pet industry — Puptqe welcomed 700+ members, with franchise opportunities beginning Q4 2025.

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FeatureAugust 2026

Business Wire

Puptqe Named Pet Subscription Service of the Year in 2026 Pet Innovation Awards

Pet Innovation Awards recognizes Puptqe again — this time for redefining pet membership and recurring relationships, naming the brand Pet Subscription Service of the Year for 2026.

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VideoJune 2026

YouTube · Beyond Fulfillment Podcast

She Bet Everything on Puptique: Courtney Honda's Unlikely Pet Retail Empire

Co-founder and president Courtney Honda shares the raw journey of building Puptqe from an online shop to a national brand — from pawning her wedding ring to meet payroll to winning Pet Retailer of the Year.

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CommunityAugust 2025

Newsweek

Husky Gives Owner the Cold Shoulder for Leaving Puptqe — Internet in Stitches

A Siberian husky named Eva refused to even look at her owner after being made to leave her favorite pet store in Temecula — Puptqe. The viral video has racked up 13.6M+ views and counting.

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FeatureJuly 2026

Franchisee First Magazine

What's Behind the 2025 Pet Retailer of the Year?

Puptqe's "Media Store" model blends entertainment, community, hospitality, memberships, and commerce — built entirely around celebrating the bond between dogs and their owners.

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FeatureJuly 2026

Franchisee First Magazine

Top Emerging Franchises to Own in 2026

Puptqe is named among the top emerging franchises to own in 2026 — standing apart with a business model built around emotion, experience, and community.

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"Puptqe isn't just a pet store — it's a community hub that happens to sell the best pet products in the country."

— Pet Retail Today, 2025

Media inquiries? Reach the Puptqe team at hello@puptqe.com

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