Award-winning, community-driven, and changing the pet retail game. Here's who's talking about Puptqe — proudly named Pet Retailer of the Year 2025 and Pet Subscription Service of the Year in 2026.
Franchisee First Magazine
Puptqe's "Media Store" model blends entertainment, community, hospitality, memberships, and commerce — built entirely around celebrating the bond between dogs and their owners.
Read full storyYouTube · Puptqe Franchise
The official Puptqe franchise story — the Champ origin, the experience-driven model, 700+ Pup Pass members, and the vision for 200+ locations by 2030. Named Pet Retailer of the Year 2025 by the Pet Innovation Awards.
Read full storyYouTube · Puptqe
Take a walk through the Puptqe store in Temecula — the world's first dog bar, rotating photo ops, the membership community, and the Champ origin story featured on Localist SD.
Read full storyYouTube · Kickstart My Franchise Podcast
Slava Borisov joins Kickstart My Franchise to break down how Puptqe turned an award-winning pet retail experience into a scalable franchise system — the membership model, the unit economics, and what it takes to bring the brand to new cities.
Read full storyApple Podcasts · Your Brand Amplified
A deep dive into how Puptqe reimagined pet retail as genuine hospitality — the $160B opportunity traditional retailers missed, the yin-yang founder dynamic, and why finding the right franchise partners matters more than the capital.
Read full storyYouTube · How I Tested That
David J. Bland sits down with the Puptqe co-founders to explore how they tested their way through one of the most competitive retail categories — making the experience the product, focusing on an ideal customer, and turning retail into an ongoing relationship.
Read full storyYouTube · The Reluctant Entrepreneur
Courtney and Slava trace Puptqe from a niche online shop to a community-driven brick-and-mortar — the origin story behind Champ, why retail is being repositioned, and what it takes to build a brand around connection.
Read full storyYouTube · Modern Founders Podcast
Courtney and Slava share how they built Puptqe as a high-touch, membership-based hospitality brand — why loyalty programs are a myth, how to build as a couple, and creating a category-leading business in a crowded market.
Read full storyBusiness Wire
The annual Pet Innovation Awards recognize the most outstanding companies in the pet industry — Puptqe welcomed 700+ members, with franchise opportunities beginning Q4 2025.
Read full storyBusiness Wire
Pet Innovation Awards recognizes Puptqe again — this time for redefining pet membership and recurring relationships, naming the brand Pet Subscription Service of the Year for 2026.
Read full storyYouTube · Beyond Fulfillment Podcast
Co-founder and president Courtney Honda shares the raw journey of building Puptqe from an online shop to a national brand — from pawning her wedding ring to meet payroll to winning Pet Retailer of the Year.
Read full storyNewsweek
A Siberian husky named Eva refused to even look at her owner after being made to leave her favorite pet store in Temecula — Puptqe. The viral video has racked up 13.6M+ views and counting.
Read full storyFranchisee First Magazine
Puptqe is named among the top emerging franchises to own in 2026 — standing apart with a business model built around emotion, experience, and community.
Read full story"Puptqe isn't just a pet store — it's a community hub that happens to sell the best pet products in the country."
— Pet Retail Today, 2025
Media inquiries? Reach the Puptqe team at hello@puptqe.com